{"id":12425,"date":"2020-06-29T21:12:31","date_gmt":"2020-06-29T21:12:31","guid":{"rendered":"https:\/\/theartofdrinks.nl\/plantation-rum-to-change-name-in-support-of-racial-equality\/"},"modified":"2020-06-29T21:12:31","modified_gmt":"2020-06-29T21:12:31","slug":"plantation-rum-to-change-name-in-support-of-racial-equality","status":"publish","type":"post","link":"https:\/\/theartofdrinks.nl\/en\/plantation-rum-to-change-name-in-support-of-racial-equality\/","title":{"rendered":"Plantation Rum to change name in support of racial equality"},"content":{"rendered":"\n\n
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Plantation Rum has decided to evolve its brand name in line with the changing dialogue surrounding racial equality around the world.<\/strong><\/h1>\n<\/div>\n
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The brand pledges to work with its stakeholders on the initiative and will communicate more specific details at a later date. The brand has confirmed that its rum production methods will not change. <\/span><\/p>\n

\u201cAs the dialogue on racial equality continues globally, we understand the hurtful connotation the word \u2018plantation\u2019 can evoke to some people, especially in its association with much graver images and dark realities of the past,\u201d said Alexandre Gabriel, Plantation Rum master blender. <\/span><\/span><\/p>\n

\u201cWe look to grow in our understanding of these difficult issues and while we don\u2019t currently have all the details of what our brand name evolution will involve, we want to let everyone know that we are working to make fitting changes.\u201d <\/span><\/span><\/p>\n

The Plantation portfolio is a collection of award-winning rums which are mostly produced at the company\u2019s West Indies Rum Distillery in Barbados.<\/span><\/p>\n

\u201c<\/span>We consider our company\u2019s cultural diversity a fundamental strength,\u201d added Angelique Jullienne, marketing and communications director<\/span>. <\/span> <\/p>\n

\u201cWe have always drawn on our multi-culturalism to guide our actions, our communications and our relationships with customers and colleagues around the world. We strongly affirm our policy that everyone associated with Plantation Rum and West Indies Rum Distillery is treated with respect and dignity.\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Plantation Rum has decided to evolve its brand name in line with the changing dialogue surrounding racial equality around the world. The brand pledges to work with its stakeholders on the initiative and will communicate more specific details at a later date. 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